MAD Scientist of Inbound Marketing

Quick Company Overview

In the constantly evolving digital world of swiping right or left on our phones, impressions are everything (especially the first one) – and that’s what we specialize in – we develop, grow, and increase the number of people that encounter the HR, Payroll, and HCM brands we partner with and try to come away with raving fans.

In short, we’re MAD about growth, we’re Marketing All Day!

Job Description 

We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company and our clients. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Responsibilities 

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements

• BA/BS degree or equivalent work experience.
• Some past experience in marketing preferred.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Bonus skills: HTML/CSS, Adobe Creative Suite.

SOOOO - Are you MAD enough to grow businesses, while growing yourself, with us?  Hit us up however you want to let us know why we should think you’re MAD enough.