Content Marketing Specialist Job Overview

Marketing All Day Company Overview

In the constantly evolving digital world of swiping right or left on our phones, impressions are everything (especially the first one) – and that’s what we specialize in – we develop, grow, and increase the number of people that encounter the HR, Payroll, and HCM brands we partner with and try to come away with raving fans.

In short, we’re MAD about growth, we’re Marketing All Day!

Content Marketing Specialist Job Description

We are looking for a prolific and talented content creator and public relations specialist to write and produce various types of content regularly to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.

Content Marketing Job Responsibilities: 

  • Write on an ongoing basis to support and promote content offers and to attract site visitors by delivering our marketing services:
    • Search Engine Optimization
    • Social Media Management
    • Email Marketing
    • Campaigns Creation
    • Blogging
  • Create / promote 1–2 resources or content offers each month to drive payroll and HR leads, subscribers, awareness, and/or other important metrics through our payroll and HR marketing software
    • (examples include ebooks, whitepapers, infographics, guides, templates, etc.)
  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
  • Collaborate with graphic designers, product marketers, sales professionals, and HCM industry experts / influencers to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

Content Marketing Skills & Job Requirements:

  • BA/BS degree or equivalent work experience.
  • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
  • Past experience building audiences either online or offline.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign).

MAD Content Marketing Specialist Perks:

  • PAID – easy as that, depending on your existing experience 
  • Growth - you're getting in on the ground floor of a really cool startup, so you'll be able to dive into a ton of stuff, which means...
  • Upward Mobility - we’re not scared to commit if you’re not – do GREAT work and you’ll get a sweet career path:
    Content Marketing Part Timer -> Content Marketing Specialist -> Content Marketing Coordinator -> Content Marketing Manager -> Content Marketing Director -> Vice President, Content Marketing
  • Snacks – from healthy stuff to the junk, we keep "the cabinets" pretty stocked.
  • EVEN MORE PAID - Make our clients happy, help grow our business, and we’ll gladly pay you more.
  • A MAD awesome future – whether it’s with us or someone else, every relationship we build is based on trust, friendship, ethics, and results. And if you uphold these values, we’ll support your future however we can.

SOOOO - Are you MAD enough to grow businesses, while growing yourself, with us?  Hit us up however you want to let us know why we should think you’re MAD enough.


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